Rosie Tweedale

Freelance creative copywriter

Rosie Tweedale

Inland Waterways Association - brand identity

This unique charity needed a fresh rebrand which not only included a new logo, look and feel, but also to create a strong brand positioning and mantra.

Being a large umbrella company with lots of smaller moving parts, there was a strong need to bring all of this together with one common call-to-arms.

Working closely with the client’s many stakeholders in workshops and several collaborative sessions, I produced a brand positioning document which included a defined tone of voice, and company strapline.

Up Next:

Burnett Hodd & Tam - web & brand copy